Christina Perricone

Christina Perricone is the Head of Content at Mindbody, where she leads B2B content strategy and experimentation across Mindbody and ClassPass to drive brand visibility, lead generation, and thought leadership in the wellness industry. A graduate of the University of California, Davis, with a degree in Managerial Economics and minors in African American Studies and Sociology, Christina is also a member of the Black Marketers Association of America (BMAA), reflecting her commitment to diversity in marketing. Her global experience—particularly her work in Colombia—alongside volunteer efforts with organizations like the International Rescue Committee and Ingles4Todos, informs her inclusive, accessible approach to content. With a strong focus on aligning content with business goals and audience needs, Christina brings a thoughtful, data-informed perspective to content strategy that bridges cultures and drives measurable growth.