Amanda Zantal-Wiener

Amanda Zantal-Wiener

Amanda Zantal-Wiener is a senior marketing and content executive with nearly two decades of experience building high-performing teams and leading brand, editorial, and content strategies that drive audience growth and business impact. Currently Executive Vice President of Marketing at Everise, she has held leadership roles at Thryv, Search Engine Journal, and HubSpot, where she played a central role in evolving each brand’s voice and expanding its reach. Amanda has consistently delivered results—growing blog-driven demand by 198%, scaling social audiences by thousands of percent, and leading high-impact thought leadership and executive comms initiatives. With deep expertise in brand storytelling, multi-channel strategy, and team development, she’s known for turning complex ideas into compelling narratives that resonate across platforms. Amanda holds an MBA in Marketing from San Francisco State University and a BA in English/Journalism and Theatre Arts from Mount Holyoke College.

Be Mine: A Brief History of Valentine's Day Marketing

Discover the roots of Valentine's Day marketing, and how it wasn't always about cards, flowers, and ...

Amanda Zantal-Wiener

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10 Reasons Why No One Is Watching Your Video Content

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The Beginner's Guide to LinkedIn Marketing & Networking

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How to Create the Best PowerPoint Presentations [Examples & Templates]

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What's next in Marketing?

Amanda Zantal-Wiener recommends the State of Marketing Report, HubSpot's annual deep-dive into what marketers are doing now and where the industry is headed, and actionable insights into how to master emerging trends.

Download the report

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